.The records in Google Analytics 4 may be complicated. Take, for instance, accomplishment reports-- the stations sending traffic to your internet site-- at Reports > Acquisition. The section provides two types of accomplishment: consumer and also web traffic (i.e., sessions).I'll deal with those files within this article.Web Traffic Sources in GA4." User achievement" vs. "Website traffic acquisition".These pair of documents in the Acquisition segment make known where each site visitor came from. Consumer accomplishment represents the preliminary resource that carried the individual to your internet site. Visitor traffic acquisition is the absolute most recent.State a newbie visitor involved your internet site coming from clicking on an all natural hunt directory. GA4 will certainly group that initial go to in the "Organic hunt" stations for each records. But if she leaves and returns a handful of times eventually coming from a Facebook advertisement, GA4 is going to provide the 2nd go to in the "Paid for social" network in the "Visitor traffic acquisition" record and also "Organic search" in "User acquisition.".In short, the "Website traffic acquisition" file doesn't separate between new and also returning customers. It reveals the total treatments and where each originated. The "Customer acquisition" record presents the complete customers as well as their first (new) source.Stations.Each documents present "nonpayment stations groups"-- traffic-source categories-- featuring:." Direct." Website visitors who typed your URL in their web browser's search club." Organic Search." Website visitors that clicked an organic directory on Google, Bing. or even one more search engine." Organic Social." Visitors who clicked on an organic post on a social media sites web site." Email."." Paid Search."." Compensated Social."." Referral." Visitors who clicked on non-ad hyperlinks on 3rd party websites." Organic Online video." Guests who clicked on non-ad hyperlinks on internet sites including YouTube, TikTok, and Vimeo.For information on each stations, click the pull-down menus on each document. In "User Achievement," click the "First individual nonpayment stations group" food selection as well as pick "Initial user source" for the listing of emerging domain names.For thorough resources of users, click the "1st customer nonpayment stations group" menu and pick "Very first customer source." Click on graphic to enlarge.In the "Visitor traffic Achievement" file, click on "Treatment nonpayment stations team" and also select "Treatment source.".For thorough resources of sessions, click on the "Treatment default network group" food selection and also pick "Treatment resource." Click picture to enlarge.The amounts might be different due to new versus returning brows through.You may restrict each reports to a singular webpage by means of the "Include filter" alternative on top.Select "Add filter.".Click on "Select measurements.".Select "Touchdown web page + question string".Select "contains" listed below "Complement kind.".Paste your webpage's URL slug (the component after the "/") or any sort of word (including "smaller sized") from that URL.The website traffic as well as consumer accomplishment documents will now show records for that URL.Limit the achievement reports to a solitary web page, like this example for a link including "smaller." Click on graphic to enlarge.In some cases, the user as well as web traffic achievement reports are actually interchangeable. The distinctions, again, result from returning visitors. Regardless, the files show the sources of website traffic-- networks that launch your brand name and drive gain check outs.