.Manly Bands is actually a direct-to-consumer dealer of males's rings. The provider released in 2016 after John Ruggiero, the co-founder along with his other half Michelle, could not find a suited wedding celebration band.This is Ruggiero's 2nd look on the podcast. In April 2021, our team reviewed the business's founding, one-of-a-kind ring components, and much more. Ever since, Manly Bands has actually acquired its producer. The making of bands from, claim, Jack Daniel's bourbon gun barrels or Fender guitar strings makes convincing video clip, mentions Ruggiero, best for storytelling on social networking sites and somewhere else.The entire sound of our talk is embedded listed below. The transcript is revised for length as well as quality.Eric Bandholz: Provide our company a rundown of what you do.John Ruggiero: My partner, Michelle, and I started an internet ring firm knowned as Manly Bands in 2016 to resolve a problem of wedding bands for guys. We were simply gotten married to. I possess big fingers and could not discover a ring that I ased if that was not overpriced. My possibilities were actually getting from a brochure or even possessing something custom-made.I ended up getting coming from a website. The ring showed up in a standard mailer, with no container or even customer support. It was a horrible adventure by today's ecommerce standards.Our company got married, relocated to Florida, and also required a work. Our experts informed our own selves, "Our company are actually both business people. Why don't our experts make our personal organization?" Our company explained the types of troubles our experts will viewed as well as just how to handle them. My band experience came up, and our team chose to try to fix it for other guys.Our target when we started was actually to pay for rent. Our company believed creating a pair thousand bucks a month from this will be actually excellent. We considered it a way of living business, not high-growth. It was actually merely Michelle as well as me in our garage making bands as well as sending all of them out to clients. Our company had actually appealed something. Our information reverberated along with leads.Michelle and also I make an excellent crew. I think of concepts, and she is actually the implementer. A great deal of our results goes to her innovative mind. She names the rings as well as develops personas. She links the rings to clients. Illustrating a band only as "eight-millimeter dark" didn't cut it.Our company made bands coming from one-of-a-kind materials, such as Port Daniel's barrels or even unique steels. The business removed. Ever since, our company've expanded substantially. We currently have more than 55 folks in the Manly Bands family. Regarding one-half of those are band professionals that work in our just recently acquired production outlet in Utah.Bandholz: When did you obtain a supplier?Ruggiero: Concerning a year and also a fifty percent earlier. Our team had been their customer for years, so we knew them well. A lot of their company was retail, which failed to interest our company-- heading to mom-and-pop jewelers. They retained their retail clients and brand name. Our experts obtained several of their assets and also carried over employees.Causing a production team has been among the most effective traits we have actually carried out. It is actually been actually extraordinary to walk out there certainly as well as view them create bands out of Fender guitar strands or even steel coming from an M1 Abrams container.Bandholz: How performs internal manufacturing impact advertising and marketing?Ruggiero: It is actually been actually massive. Taking an electronic camera to the other side of the workplace and filming the group utilizing lathes to cut the metallic rods or even scotch barrels right into bands creates awesome online video. We possess our camera crew on the market all the time. Our company make use of that footage on our social networks and in our adds and e-newsletters. Our team attempt to advertise that due to the fact that the majority of firms in the males's band room don't manufacture. They lose ship or even order from international and after that ship it out. Yet our experts desire it to last a lifetime as well as be actually one thing folks may take satisfaction in.We have actually possessed a considerable amount of excellence with our army heritage selection, where we resource one-of-a-kind army materials. Our team have the M1 Garand rifle inventory, the wood part, from World War I. Watching our staff placed that in the turret and reduced a piece out for a band is amazing.Our advertising and marketing for those rings discuss the background, the soldiers, where the item was used, and also factors like that. My spouse as well as I researched filmmaking in college. Our company utilize our capabilities to educate and narrate. As an example, I recently got an email coming from a consumer that discussed that his grand daddy made use of to steer M1 storage tanks. The customer skilled one of those bands to his grandfather, and they had fairly a mental exchange. It's nice to help consumers get in touch with their past and develop one thing significant.Bandholz: Where can individuals purchase a band coming from you?Ruggiero: ManlyBands.com. We have images on Instagram, as well. I'm on Twitter as well as LinkedIn.